The possibilities are virtually limitless. What you can sell depends on the product, the product category, and the brand. Some categories are open to all sellers, some require a Professional seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers.

Some products may not be listed as a matter of compliance with legal or regulatory restrictions (for example, prescription drugs) or Amazon policy (for example, crime scene photos).

Getting started is as simple as choosing a selling plan and setting up an Amazon seller account. In order to complete your registration, make sure you have access to your bank account number and bank routing number, chargeable credit card, government-issued ID, tax information, and phone number.

Once you create a selling account, submit an application to join Amazon Handmade. If you are approved, you will have the ability to create a store and list products through the Professional selling plan. You will also be able to create your own custom URL, so customers can find your brand easily. For each sale, Handmade will deduct a 15% referral fee.

FBA stands for Fulfillment by Amazon (FBA). With FBA, you send products to Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for those products.

Specialty FBA programs like FBA Small and LightFBA Subscribe & Save, the FBA Dangerous Goods programMulti-Channel Fulfillment, and FBA Export help you stay competitive and pay only for the services you use. The options are flexible, so you can find a combo to serve your business.

FBA can help you scale your business and reach more customers.

Amazon Accelerator enables manufacturers to launch brands and innovative products exclusively in Amazon’s store, providing a path to become an Amazon Private Brand or Private Label supplier. Suppliers can create and trademark their own Amazon-exclusive brand which will remain exclusive to Amazon.

The benefits include an opportunity to test new products and get quick feedback, potential entry into Amazon Private Brands, brand protection, marketing services, onboarding support, insights on trends, and analytics tools. Learn more about Amazon Accelerator benefits and policies.

From specialty foods and fashion items to baby care and nutrition, see featured categories for examples of Amazon’s private and select exclusive brands.

Amazon Stores and Amazon Storefront mean different things and support your brand in different ways:
  • With Amazon Stores, you can give customers an immersive shopping experience at no additional cost to you. Create and customize a dedicated brand destination to showcase your brand with your own dedicated Amazon.com web address. Learn more about building an Amazon Store featuring your brand.
  • Amazon Storefront is a hand-picked destination showcasing top products from Amazon sellers. Storefronts opened in 2018 to empower small companies and provide a curated destination to shop exclusively from American small- and medium-sized businesses.

The selling fees you pay depend on your selling plan and the types of products you sell.

Selling plan fees
These are the fees you pay for your selling plan, and they vary depending on which plan you select.
If you choose the Professional selling plan, you incur a flat fee of £25 per month and no per-item fee (this means you only pay £25 each month regardless of how many items you’ve sold).
If you choose the Individual selling plan, you pay a 75p fee for each item you sell on Amazon.

Selling fees
These fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product’s category), and variable closing fees (which apply only to media categories).

Shipping Fees
When you fulfil orders yourself, Amazon shipping rates apply. We charge these shipping rates based on the product category and shipping service selected by the buyer.

Fulfilment fees
For products that Amazon fulfils for you (known as Fulfilment by Amazon, or FBA), there are fees for order fulfilment, storage, and optional services.

Anyone can start selling on Amazon! Both emerging brands and some of the largest Fortune 500 organizations call Amazon home. Whatever your business – and whatever size it is – with us you can reach the hundreds of millions of customers who visit Amazon to shop every day.
Whether you’re an individual or a professional, you can get started with all the information you need here.

Amazon settles the account balance 14 days after you register your Seller Account. This means that Amazon will initiate a payment to your bank account on your settlement date. The settlement process repeats every 7 days.

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